El Salvador's Bitcoin adoption faces hurdles despite President Nayib Bukele's re-election. A tech-illiterate population, lack of merchant enforcement, and a sideways Bitcoin market are impacting the country's "Bitcoin experiment," says Jamie Robinson, chief strategy officer of The Bitcoin Hardware Store. Issues began with the failed launch of the Chivo Wallet in September 2021. Even after fixes, Chivo devices were often uncharged, unupdated, and employees lacked technical know-how. A recent study showed limited use of the Chivo Wallet and only 12% of the population used Bitcoin for payments in 2023. However, the private sector is stepping in to help, with companies like Ditobanx, Tiankii, IBEX, and Athena improving Lightning experiences at major global brands in El Salvador. As Bitcoin's price trends upward, more businesses are expected to accept it as payment.