Meme coins have surged in popularity, capturing a significant portion of crypto investors' attention this year. According to a report by CoinGecko, meme coins now account for 31% of investor mindshare, marking a nearly four-fold increase from 8.32% the previous year. This notable trend suggests a shift in investor priorities, with cultural and speculative opportunities taking precedence over traditional financial fundamentals. Notably, the launch platform Pump.Fun has emerged as a proxy for meme coin popularity, indicating the growing appeal of these often whimsical and humorous digital assets.