PEPE is a new memecoin that pays tribute to Pepe the Frog, a popular internet meme created by Matt Furie in the early 2000s. Launched on Ethereum, PEPE has quickly gained attention by embracing the fun and simplicity of meme culture. With a no-tax policy and an upfront admission of its lack of utility, PEPE keeps things pure and simple. In late April to May 2023, PEPE’s value skyrocketed, reaching a market cap of $1.6 billion at one point. Early investors saw huge gains, and a strong community of fans rallied behind the coin. This surge sparked what some call a “memecoin season,” with other meme-inspired coins experiencing wild rides in value.

PEPE aims to join the ranks of other famous memecoins like Dogecoin and Shiba Inu. Its roadmap has three phases: getting listed on CoinMarketCap and trending on Twitter, securing listings on centralized exchanges, and finally, achieving “tier 1” exchange listings and a “meme takeover.” Whether PEPE looks attractive in the current market depends on one’s appetite for risk. The crypto market is known for its volatility, especially with memecoins that can pump and dump rapidly. As the Bitcoin halving approaches, many hope for a bull run that could lift coins like PEPE. While PEPE has captured the imagination of many, it’s important to stay informed in this unpredictable market.

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