Haliey Welch, the influencer behind the viral “Hawk Tuah” video, has addressed the
controversy surrounding the HAWK memecoin, which saw a meteoric rise and a
catastrophic crash shortly after its December launch.
The Rise and Fall of HAWK Token
Launched on Dec. 4, the HAWK token skyrocketed to a $500 million market
cap before plummeting by 90%, leaving many investors with significant
losses.
Blockchain data revealed that one wallet controlled 18% of the token
supply, later cashing out over $1 million in profits.
Investors have filed lawsuits alleging fraudulent promotion and sale of
unregistered securities, though Welch herself is not named as a defendant.
Welch Responds to the Crisis
In a Dec. 20 post on X, Welch stated:
She is “fully cooperating” with lawyers representing affected investors.
She urged those impacted to reach out to legal representatives for
assistance.
She emphasized that she takes the situation “extremely seriously.”
From Viral Fame to Memecoin Controversy
Welch gained fame after her viral “Hawk Tuah” TikTok clip in June.
Her likeness and name were used to market the HAWK token, with Welch
actively promoting it on social media.
The memecoin saga has sparked debates around influencer responsibility
in the volatile world of cryptocurrency promotion.
Regulatory Uncertainty Looms
With the SEC under Gary Gensler classifying most tokens as securities,
lawsuits and regulatory actions remain a looming possibility.
However, with the SEC set to transition to Republican leadership in January,
the regulatory landscape may shift, potentially altering the outcome of such
cases.
What’s Next?
The Hawk Tuah memecoin scandal highlights the risks associated with celebrity-
endorsed tokens and the lack of clear accountability in these scenarios. As
investors seek restitution and legal battles unfold, this incident is
another cautionary tale in the high-risk world of memecoins.
Stay informed and always DYOR (Do Your Own Research) before investing in
influencer-endorsed tokens.
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