Why $USUAL and other new listed coins are leading the losers and sometimes the gainers as well?

In my opinion, the market usually managed by whales and they usually don't invest in new listed coins much money, the players for new listed coins are middle level less and often short traders and small traders but they don't have so much good strategies for trading so they are always panic based on the small waves of the market and sell or buy that cause more movement for new listing coins. Sometimes we witness the action of some whales in a new listed coin which so much bullish or bearish regarding the whales buying or selling.