You threw your hard-earned money at a coin named Hawk Tuah. Let’s call it what it is: a disaster entirely of your own making. The crypto market thrives on chaos, but this? This was 100% predictable.
Hailey Welch, the “Hawk Tuah” girl, turned a viral internet moment into a disastrous HAWK token launch, leaving investors crying foul and millions of dollars lost. But did anyone honestly think it would end differently?
There is absolutely nothing about this girl that tells you she knows anything about crypto, or even cares. She is not even a real celebrity for God’s sakes, she is a meme! A sexually inappropriate one at that. What exactly were you investing in? Where was the vision? The mission? The whitepaper? That should’ve been a Gofundme. You were donating to charity.
As an X user puts it: “I really don’t see the problem here. You traded United States dollars for hawk tuah coin. She got your a** fair and square.”
The most unserious scam of all time
It all happened in a flash. In the middle of the year one day, a random street interview launched her into meme stardom. A catchphrase, some viral traction, and suddenly Hailey was the face of internet culture.
On December 4, Hailey dropped $HAWK on the Solana blockchain, and it was an instant spectacle. The memecoin shot to a market cap of $500 million within minutes. Investors who jumped in were feeling good—until they weren’t.
Just as quickly, HAWK plummeted 88%, bottoming out at $60 million in under 20 minutes. Lawsuits, blame games, and accusations of a “rug pull” followed. Yet Hailey is still denying she sold even a single token.
Hailey went live a few days after the scam, claiming innocence and blaming the crash on “market manipulation by insiders.” That didn’t stop investors from lawyering up. By December 19, a class-action lawsuit hit the U.S. District Court for the Eastern District of New York. Investors accused them of fraud, insider trading, and pumping an unregistered “security.”
Hailey’s defense should be: If you bought Hawk Tuah, that’s on you
“If you buy a ‘hawk tuah’ coin, you deserve to lose your money,” said someone on X, and honestly, that about sums it up for this whole thing.
Hailey’s saying she had nothing to do with $HAWK’s inner workings. She claimed her involvement was purely promotional. According to her, insiders like Doc Hollywood handled all the technical decisions.
She is leaning hard into her victim narrative, which is pretty smart. “I didn’t know,” she said. “I just wanted to create something fun. I’m here to help.”
And get this, the lawsuits don’t even accuse her directly of doing anything. Hailey, as a person, is not actually in danger of going to prison. Unless someone can get their hands on proof she planned this all along.
Or if the investors luck out with a jury that could look at that face, look at those facts, and throw that girl behind bars. Good luck with that.
Crypto law is murky, and HAWK sits squarely in the gray zone. Plaintiffs are pushing for a jury trial, but Hailey’s team could file for summary judgment to end the case early. If granted, she’d escape the courtroom unscathed.
This is not an SBF situation. She wasn’t a trusted crypto elite that spent years building trust, only to steal from people. She’s just a silly girl who made a 3 seconds video saying “My HAWK meme coin is live!” That’s all. No one forced you to immediately start giving her millions of dollars. The investors suing this girl should definitely feel a little ashamed.