The Annual Pass opens the door to unlimited travel across Virgin Voyages‘ fleet, which features four “Lady Ships” and the highly anticipated Brilliant Lady, set to debut in Sept. 2025. Angela Palmer from Virgin Voyages highlights that pass holders can explore destinations like the Caribbean, Europe, and Alaska while enjoying Sea Terrace cabins with private balconies. Priced at $120,000 plus taxes and fees, the pass includes perks like priority boarding, unlimited premium Wi-Fi, concierge services, complimentary laundry, and exclusive onboard events.

A unique feature of the pass allows holders to bring a travel companion and swap companions throughout the year. Palmer emphasizes the groundbreaking option to purchase the pass with bitcoin (BTC), showcasing Virgin Voyages’ embrace of modern payment trends.

On Tuesday, Nexo‘s head of communications, Eleonor Genova, shared insights about this innovation with Bitcoin.com News, saying, “The line between traditional finance and crypto continues to blur as digital assets move firmly into the mainstream. Virgin Voyages’ announcement to accept Bitcoin is a clear indicator of this shift, joining the ranks of forward-thinking brands adapting to the evolving demands of modern consumers.”

“At Nexo, we’ve been driving this evolution since 2018, enabling clients to unlock the value of their bitcoin with overcollateralized crypto-backed credit lines and wealth solutions, designed to empower high-net-worth individuals to grow their crypto effortlessly,” Genova added.

The Nexo executive continued:

The integration of crypto into luxury financial solutions isn’t a fleeting trend—it’s the next chapter in high-end consumer experiences.

Virgin Group founder Richard Branson emphasized the transformative potential of travel, stating, “Now, Sailors can jump aboard any of our ships, across an endless variety of exciting destinations for an entire year. We’re offering unlimited opportunities for adventure in a way that has never been done in cruising before.” The Annual Pass is available for purchase through March 31, 2025, with activation dates between January and April of that year.