**SOS Ltd's Bitcoin Bet Boosts Shares**

Shares in SOS Ltd, a China-based financial services firm, soared over 40% after announcing a $50 million Bitcoin purchase. The company, which operates a Bitcoin mining facility in Wisconsin, sees this move as a strategic investment, aiming to maximize returns through various trading strategies.

The decision comes amid Bitcoin's impressive rally, with prices nearing $100,000, driven by new ETF options and improved US regulations. Despite the recent surge, SOS shares have plummeted 86.5% this year, receiving a noncompliance warning from the NYSE.

Other firms, like Rumble and Genius Group, are also investing in Bitcoin, hoping to capitalize on its upward trend.