According to Odaily, Amazon has developed a new generative artificial intelligence model that extends beyond text to include image and video processing capabilities. This innovative model allows users to search for specific scenes within video archives using simple text prompts, such as locating a game-winning basketball shot.

In the process of developing this new model, Amazon has demonstrated its commitment to enhancing its internally developed AI technologies to attract cloud customers. This move aims to reduce reliance on external AI solutions, such as Anthropic's Claude chatbot, which is currently a popular product on Amazon Web Services. Last week, Amazon announced plans to double its investment in Anthropic, increasing it to $8 billion. This strategic investment underscores Amazon's dedication to advancing its AI offerings while maintaining a competitive edge in the cloud services market.