Plutus, a pioneer in tokenized loyalty rewards based in London, is making strategic upgrades to improve platform integrity and ensure long-term sustainability. With 67% user support, the company is introducing initiatives like offering up to 10% rewards on debit card payments, positioning itself as a competitive option to traditional cashback programs. Since its establishment in 2015 as an Ethereum-based platform, Plutus has seen rapid growth while being self-funded, facing operational challenges that impacted user experience and trust. To address these issues, Plutus plans to anchor in-app utilities to a minimum value, align PLU emissions with intrinsic value, and release its financial model as open-source for transparency. The company aims for self-sustainability through its network fee system and collaboration for growth and value delivery to customers. Read more AI-generated news on: https://app.chaingpt.org/news

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