**Crypto Payments Get a Boost with ENS, PayPal, and Venmo Partnership**

Exciting news in the crypto world! ENS Labs has teamed up with payment giants PayPal and Venmo to make crypto transactions easier and more accessible. This integration allows users to replace long, complex Ethereum addresses with simple ENS usernames, like "Thomas.eth," simplifying transactions and reducing errors.

Marta Cura from ENS Labs believes this partnership is a significant step towards mainstream crypto adoption. By bridging Web2 and Web3, it could pave the way for more businesses to embrace crypto payments.

However, Cura notes that traditional finance (TradFi) companies are crucial for widespread adoption. Collaborating with these firms might take time due to their strict governance processes.

Additionally, ENS usernames could help prevent address poisoning scams, where scammers trick users into sending funds to the wrong address. Recently, a trader lost $68 million in such a scam, which could have been avoided with an ENS name.

Stay tuned as this partnership unfolds and potentially brings crypto payments to the masses!