**Blockchain Loyalty Programs on the Rise, But Young Adults Favor Participate-to-Earn Models**

Blockchain loyalty rewards programs have surged as Web3 and decentralized applications (DApps) mature. However, young adults prefer participate-to-earn ecosystems.

- **Participation Peaks:** Web3 and crypto product engagement spikes during airdrops or limited incentives.

- **Loyalty Programs:** Traditional loyalty schemes, like airline miles, have inconsistent blockchain counterparts.

- **Expert Insights:** Industry leaders highlight tokenization and rewards as key to blockchain adoption.

- **Current Trends:** Mini-DApps, Telegram games, and click-to-earn models are booming, especially among those born after 1981.

The future of blockchain loyalty may lie in seamless, integrated user experiences.