Pseudonymous on-chain investigator ZachXBT has questioned Irene Zhao, the mastermind behind the SO-COL platform and a crypto X influencer’s accountability, and the steps she plans to take to make amends to those affected by these projects.
This comes in response to a detailed statement by Zhao addressing multiple allegations regarding her involvement in several cryptocurrency projects. In the statement, Zhao discussed IreneDAO, a project that according to her started as a fun experiment in January 2022 with minimal expectations.
Web3 project failures
The project unexpectedly gained traction, with millions in trading volume within a week. Zhao ensured transparency, as the treasury was managed by a multi-signature wallet, preventing personal control or profit.
Zhao shifted focus to SO-COL, her Web3 platform aiming to rival TikTok and OnlyFans while leaving DAO management to the executive committee. SO-COL sought to bring millions of Web2 users into Web3 through creator NFTs.
The project initially drew 30,000 users and prominent VC backing, but the crypto winter's impact on NFT transactions led to waning interest from Web2 creators and brands.
SO-COL faced significant selling pressure in February 2023 due to airdrop and token unlocks, impacting its performance. To address this, Zhao secured a $1.5 million investment from DWF to boost liquidity and extend the project's lifespan.
Zhao regretted not being transparent about financial struggles and consulting investors sooner, as the project's token price declined due to market and internal challenges.
New memecoin amidst SO-COL's failure
Aside from the Web3 world, Zhao clarified her role in Konomi, her first crypto project, where she was CMO. She confirmed her involvement was limited to promotion, with no impact on development, strategy, or execution
Related: Celebrity crypto tokens will 'absolutely' catch SEC's eye
However, Zhao took the opportunity to highlight her new project @iloveasianmom, which includes strict lock-up periods for herself and contributors to ensure accountability and trust. She invited those disillusioned by SO-COL's failure to either join the new project or abstain based on their experiences.
Despite Zhao's comprehensive account, ZachXBT remained skeptical. He questioned Zhao's commitment to rectifying the losses incurred by participants in her previous projects, beyond offering apologies.
ZachXBT criticized her decision to launch a new meme coin instead of continuing to work on SO-COL, questioning the number of failed projects and substantial losses extracted from the crypto space before Zhao would take full responsibility.
Meanwhile, new investors on Solana have been caught off guard by the dismal performance of recently launched celebrity coins, which have plummeted in value by as much as 99%. Furthermore, a batch of over 30 celebrity-endorsed tokens introduced on Solana in June has seen their prices nosedive by at least 73.23%.
Magazine: Simp DAO queen Irene Zhao on why good memes are harder than trading: X Hall of Flame
