Samsung Electronics is preparing to make a significant impact at CES 2025 through its C-Lab program, showcasing cutting-edge developments across artificial intelligence, IoT, digital health, and robotics. The event, scheduled for January 7-10, will feature 15 promising startups that represent the future of technology innovation.
The impressive lineup of startups has already garnered recognition, securing 12 CES 2025 Innovation Awards before the event begins. This achievement highlights the program's success in nurturing groundbreaking technologies since its establishment in 2012, during which time it has supported over 900 projects and startups.
A Global Stage for Innovation
The Venetian Expo's Eureka Park will serve as the showcase venue for these innovative ventures, comprising 12 startups from the C-Lab Outside program, two from the employee-driven C-Lab Inside initiative, and one independent spin-off. This diverse representation demonstrates Samsung's commitment to fostering innovation both internally and externally.
Pilgyu Jeon, Vice President of Samsung Electronics and Head of the Creativity and Innovation Center, emphasized the significance of this opportunity: "CES represents a crucial stepping stone for Korean startups to establish themselves in the global marketplace and enhance their brand visibility. We remain committed to supporting emerging companies in their journey to become recognized innovators on the international stage."
Pioneering Technologies Across Multiple Domains
The selected startups are introducing groundbreaking solutions across various technological domains. In the AI sector, companies like DEEP FINE are revolutionizing XR experiences with advanced Vision-AI and Visual Localization technologies, while Mainspace is transforming online shopping through sophisticated 3D interior architecture technology.
Digital health innovations are equally impressive, with Riduck developing an AI-powered aerobic exercise coaching system and LabSD creating a revolutionary digital ophthalmoscope using recycled smartphones. In the IoT space, GhostPass is pioneering hands-free authentication solutions, while Pinpoint is developing an integrated smart building operating system.
Local Innovation Going Global
The C-Lab program has achieved particular success in promoting local innovation, with four startups from Korea's Daegu and Gwangju cities making their mark. GhostPass, based in Gwangju, exemplifies this success, having secured the CES 2025 Best Innovation Award in the fintech category.
GhostPass CEO Sunkwan Lee shared his experience: "The mentorship and support provided through the C-Lab Outside program have been instrumental in our rapid growth. We're honored to present our award-winning solution at CES 2025."
Internal Innovation and Independent Success
Samsung's commitment to innovation extends to its internal projects through C-Lab Inside. This year's showcase includes GreenFollow, an autonomous driving solution for electric golf carts powered by Galaxy technology, and Modulero, an innovative modular robotics development platform. Additionally, Edint, a successful C-Lab spin-off, will present its AI-driven online exam proctoring service.
Recognition and Continued Growth
The program's success is further validated by its impressive showing in the CES 2025 Innovation Awards, with C-Lab startups securing one Best Innovation Award and eleven Innovation Honoree Awards. This recognition spans multiple startups including GhostPass, DEEP FINE, Mainspace, ENERZAi, and Quester.
To date, Samsung's C-Lab has supported an impressive 912 startups and projects, with 506 through C-Lab Outside and 406 through C-Lab Inside. The program's impact extends beyond graduation, as startups continue to benefit from the "C-Lab Family" network, maintaining valuable connections with Samsung and fellow innovators.
This showcase at CES 2025 not only demonstrates Samsung's commitment to fostering technological innovation but also highlights the growing influence of Korean startups in the global technology landscape. As these companies prepare to present their solutions to an international audience, they represent the future of technology and innovation, powered by Samsung's sustained support and guidance.

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