#ChristmasMarketAnalysis
The proportion of consumers shopping for Christmas increased in 2023. A third of consumers stated that they started Christmas shopping earlier last year compared to the previous year. Among these consumers, most of them stated that this was to spread the cost of the occasion to feel better prepared for Christmas this year. Consumers also leveraged finance options such as Buy Now Pay Later for cost spreading.

The UK Christmas market research report offers a comprehensive insight into the dynamics and spending habits of UK consumers for Christmas. The report analyzes the major players, the main trends, and consumer attitudes to identify the target audience and create smart business goals.
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