About 2 years ago, one investment advisory website announced they would be investing in the most popular cryptocurrency.

This site typically provides investment and financial advice to readers with a touch of soft humor but also invests personal money in assets that have the potential for at least 10X growth over a span of 5-15 years.

The popular Motley Fool site invested a substantial amount of their own hard cash. Besides Bitcoin, they invested in 39 various stocks expected to have the best performance. There is a price projection for this investment and 3 reasons behind it.

They anticipate that BTC will surpass a $500,000 price in 15 years, and with $5 million invested, the profit is expected to be over $57 million dollars.

Motley Fool added BTC to the portfolio for 3 major reasons: It will store value more effectively than gold, It could become a medium of exchange if prices stabilize in the next decade, and It can act as a productive hedge against inflation.

Pension funds, as of late, are eyeing crypto as a hedge for their portfolios. The M&G Pension Fund invested $20 million in a UK crypto derivatives platform. Some gained profits, while others had tough luck.

The Houston Firefighters Relief and Retirement Fund allocated $25 million to Bitcoin and Ethereum. Simultaneously, the State of Wisconsin Investment Board invested approximately $20 million in cryptocurrency service providers.

Meanwhile, Quebec’s largest pension manager, CDPQ, experienced significant losses, writing off nearly a $150 million investment in the cryptocurrency lending firm Celsius Network, which faced bankruptcy. However, some exhibited wiser decisions, exposing themselves to risk indirectly.

The world’s largest sovereign wealth fund indirectly holds almost 600 Bitcoin. The Norwegian Government Pension Fund, with over $1 trillion in assets, including 1.4% of all global stocks and shares, is also known as the Oil Fund. Surprisingly, they haven't bought Bitcoin; they just own it. They don't have a cold wallet or a hot wallet—in fact, they don't own a wallet at all.

According to Arcane Research's analysis, the Norwegian oil fund holds 577.6 BTC as part of its investment in the business intelligence firm MicroStrategy. This positions the company's BTC portfolio at approximately $6.3 million. The Norwegian Government Pension Fund has a 1.51% stake in MicroStrategy.

There are a number of notable examples of unexpected crypto investors. The Church of England made headlines by indirectly investing in cryptocurrency through its endowment fund. Reports suggested it held investments in various digital assets.

Another example is Greenidge Generation Holdings. Known for operating a power plant in New York, Greenidge invested in Bitcoin mining and holds Bitcoin on its balance sheet.

The landscape of crypto investments has witnessed intriguing and unexpected players entering the arena. From renowned financial advice platforms like Motley Fool embracing Bitcoin as a long-term investment to diverse pension funds navigating the crypto market, the journey has been both unconventional and captivating.

These diverse investments highlight the evolving perception of cryptocurrencies as viable assets across sectors. Whether it's the Church of England diversifying its endowment fund or Greenidge Generation Holdings merging traditional energy operations with Bitcoin mining, the crypto space continues to attract interest from unexpected sources. As the crypto landscape matures, we can anticipate more unconventional investors joining the ranks, contributing to the transformation of traditional investment portfolios.

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