**FinanceWire: Robert Bradley Joins Alkimi as Non-Executive Director**

London, United Kingdom, October 2nd, 2024 – Alkimi, the world's first decentralized ad exchange, has appointed Robert Bradley as Non-Executive Director. Bradley brings over 20 years of media industry experience, having held key leadership roles at News Corp, IDG, and CNN International Commercial (CNNIC).

Bradley will leverage his expertise in digital ecosystems, ad technology, and international commercial strategy to scale Alkimi’s platform. His appointment aligns with Alkimi’s mission to enhance transparency, reduce fees, and achieve net zero emissions in the advertising industry.

Ben Putley, CEO & Co-Founder of Alkimi, expressed enthusiasm about Bradley's appointment, citing his unparalleled expertise in digital strategy and revenue growth. Bradley’s experience in managing multi-platform brand partnerships and ad sales positions him uniquely to guide Alkimi in its next phase of growth.

Bradley will make his first live panel appearance with Alkimi at Zebu Live in October.