Imagine waking up one day to find that $40 billion of your money has just disappeared. That's exactly what happened to investors in the Terra cryptocurrency ecosystem. 


In the blink of an eye, the value of its main token, called Luna, plummeted to zero, causing massive losses for everyone involved.

What exactly caused this tragic downfall? Let’s know below.

The Rise and Fall of Terra

Terra Luna

The Terra project was started by two people, Do Kwon and Daniel Shin, with the goal of creating a new kind of digital currency that could revolutionize the financial world. By 2022, their Luna and TerraUSD (UST) tokens had become very popular, attracting tons of investors who were promised high returns.

The problem was that UST wasn't a normal stablecoin, which is a cryptocurrency designed to always be worth $1. Instead, UST relied on complex computer programs and market forces to try to maintain its $1 value. This experimental approach made many experts worried that it wouldn't work in the long run.

One of the main reasons UST was popular was because of the Anchor Protocol, which offered investors an incredible 20% annual return for holding UST. This sky-high yield attracted a huge amount of money into the Terra ecosystem, with UST making up 75% of the total supply.

The Collapse

In May 2022, things started to go very wrong. Over $2 billion worth of UST was suddenly withdrawn and sold off, causing the token to lose its $1 peg. This set off a vicious cycle of panic selling, as people rushed to get out of UST and Luna before they lost all their value.

As UST collapsed, Luna's price also plummeted. There was suddenly a huge oversupply of Luna tokens as people converted their UST, and this drove the price down to almost nothing. 


Major crypto exchanges delisted both Luna and UST, and the entire Terra blockchain had to be temporarily shut down.

The aftermath was devastating. Around $60 billion in total value was wiped out of the crypto market, leaving investors with huge losses. Some major crypto companies that were heavily invested in Terra, like Voyager, Celsius, and Three Arrows Capital, even went bankrupt.


The Controversial CEO

Terra's CEO, Do Kwon

A big part of the story was the behavior of Terra's CEO, Do Kwon. He made claims that the Terra system was completely stable and even bet $1 million that Luna wouldn't collapse - a bet he obviously lost. Kwon is now wanted by authorities in South Korea for alleged fraud and illegal fundraising.

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So, what can We get from this?

The Luna crash serves as an important warning about the risks in the crypto world. Experimental cryptocurrencies like UST, and the promise of unrealistic high returns, can be extremely dangerous. Investors need to be very cautious and do their research before putting money into any crypto project.

The $40 billion lost in this event is a tragic outcome, but hopefully it leads to more responsible practices and better regulation in the crypto industry going forward. Crypto may be exciting, but it's also very risky - as the Luna collapse clearly showed.