Coinbase, the leading cryptocurrency exchange, sponsored the Women's National Basketball Association (WNBA) Commissioner’s Cup Championship, contributing to the lively atmosphere in women's sports bars across the US. The company has been supporting the NBA and WNBA for three years as part of a multiyear deal. The Sports Bra in Portland, Oregon, a women's sports bar that opened in February 2022, hosted a watch party in collaboration with Coinbase. The bar has seen significant success, reportedly making $1 million in revenue in its first eight months. Plans are underway to expand nationwide through franchising after an investment from Reddit co-founder Alexis Ohanian’s 776 Foundation.